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Sports

Offer a differentiating digital experience and benefit from the home platform as your brand's new display channel.

FitCo Moves
Atlético de Madrid
LaLiga
Fitco Moves

Bring the virtual training catalogue to the television

The online platform dedicated to the world of fitness is now available on television, offering guided training videos to millions of Movistar customers, with the aim of diversifying its channels of presence and expanding its customer portfolio.

Atlético de Madrid

Offer exclusive sports content to fans

With its Living App, the sports club offers a new way of accessing exclusive content beyond the matches. Through Movistar television and the other devices within the home environment, the club strengthens its bonds with users by sharing interviews of its players, play analysis and much more.

LaLiga

Provide the customer with new digital real-time experiences

The sports association takes the passion for football to another level, and provides its fans with a more immersive digital experience during the broadcast of their matches, thanks to this unique access offered by our digital services platform in more than one million Spanish homes.

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